The other half of the JaDine loveteam is joining Sunnies Studios for their campaigns throughout the year. Just in time for summer, James Reid officially joins the local brand’s growing family.

Embodying the cool, free-spirited, trendy Sunnies Boy persona, it’s not surprising to see him joining the squad.

James Reid for Sunnies Studios

“We weren’t looking for the Sunnies Studios version of an ‘internet boyfriend,’ we definitely wanted someone more dynamic, more creative; a unique individual who brings more than just a cute face to the brand,” said Martine Cajucom, Creative Director for Sunnies Studios.

Whether you love him or hate him, there’s no middle ground: James Reid is always the talk of the town. He is always busy to break the rules and passionate to break the game. He does everything for the thrill, not for the trophies.

James Reid for Sunnies Studios

“He’s authentic, he’s chill, and he has the kind of talent that only hard work can bring. We think he’s a good fit for Sunnies Studios,” Cajucom added.

Having the time of his life

Bringing back the spirit of their old campaigns, they shot James more of guerilla-style to capture authenticity through and through. The shoot is inspired by the movie Call Me By Your Name. It was held by a villa’s poolside; snapshots by the photographer Cenon Norial III.

“Seeing the images, we think we’re able to capture a different side of James, a side that’s closer to something real,” added Cajucom.

James is a star, but beyond that, he’s a man trying to live in the moment.

James Reid for Sunnies Studios

“I’m just here, my work, my music, my real life, and I’m just having a good time,” he enthused.

Even their Marketing Director Georgina Wilson gave a thumbs up to James as their brand’s new face.

“James came out of left field for me. But the more I saw him, the more I understood; the more I liked what he brings and represents. I love his music, I love his music, I love his alternative spirit, his [being an] artista is atypical, and I love the fact that he’s always worn Sunnies Studios ,” she said.


Let us know your thoughts by dropping a comment below!

Also Read
Yellow Cab’s New Holiday Bundle May Give You a Chance to Visit New York

With a little over fifty days to go before the year ends, Yellow Cab is giving its hungriest hustlers new offerings that will surely fuel their need to keep on going this holiday season. Check out the newest Yellow Cab Holiday bundle

Here’s Where You Can Find Ube and Galaxy Milk Tea in QC

What other way to take your milk tea game to a whole new level but to have it galaxy-colored? The honey-based ube and galaxy milk tea by Ho Cha Milk Tea Shop in Quezon City steps up to provide a yummy treat.

Catch the Beautiful Disney-themed Festival of Lights in Makati This Friday

Even though you can’t build a snowman, you can certainly get a Disney feels at the beautiful Disney-themed Festival of Lights this coming Friday. Let yourself go and have fun at the Instagram-worthy light installations placed along Ayala Avenue and the Ayala Triangle Gardens.

Oakley Releases Newest ARO Series Helmets and Eyeglasses for Cycling

From it being too tight, too loose, no eyewear compartment, or even too enclosed -- the list goes on and it can get very frustrating. Enter the Oakley ARO Series.

This Aesthetic Glamping Spot in Siquijor is Lets You Camp by the Beach

Siquijor is an unexplored tropical paradise filled by trees and surrounded by white sand beaches. What better way to spend your well-deserved vacation than to camp by the beach on luxurious bell tents from Glamping Philippines in Solangon Beach, San Juan, Siquijor?

This Boutique Hotel in Tagaytay is the Newest Aesthetic Getaway in the South

Anyone will not mind the quick drive via SLEX to arrive at a cozy vacation spot. If you're looking for a new and beautiful place for your quick relaxation, you want to explore La Bella Boutique Hotel and Residences in Tagaytay.

Here’s Everything You Need to Know about the “Travel-inspired” 2019 Starbucks Planners

It's about time you and your friends hang out more than usual at Starbucks in hopes of getting your very own planner. The 2019 Starbucks planners come with a canvas hardcover, canvas pouch, and limited edition Starbucks cards.

Krispy Kreme Launches New Frozen Kreme Shakes and Halloween  Doughnuts

If you’re out to look for something that will satisfy your cravings, good news! Krispy Kreme recently launched their newest Halloween treats: Frozen Kreme Shakes and Halloween Doughnuts.